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Senior Marketing and Social Media Specialist

OurKids
Cairo, Egypt
Posted 5 years ago
208Applicants for1 open position
  • 11Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

    Main Job Duties:

    • Developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
    • Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
    • Developing and Managing the relationship with our Affiliate Marketing partners.
    • Consistently analyze the market dynamics, the competitors, and proposing /setting the promotions plans accordingly in coordination with the concerned stakeholders.
    • Developing the seasonal promotion`s calendar & its related plans, and assuring its proper cascading down the line to the promotion`s team.
    • Create weekly/monthly and quarterly social media platform plans based on marketing strategy.
    • Creative social media platform content regarding marketing plan.
    • Develop, implement and manage multiple social media platforms.
    • Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
    • Handling the enterprise advertising including brochures, flyers, print materials, outdoor advertising, organized events & press ads for the group, if needed.
    • Preparing daily, weekly and monthly status reports.
    • Manage and control marketing budget and deliver marketing activities within the agreed budget.
    • Work closely with sales department for the achievement of business objectives to increase profit and meeting local budget and sales targets.
    • Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
    • Set up and optimize company pages within each platform to increase the visibility of the company’s social content
    • Up-to date with social media trends and best practices.
    • Set specific objectives and report on ROI.
    • Monitor SEO and web traffic metrics.
    • Brainstorm new and creative growth strategies.
    • Evaluating competitor’s Marketing strategies and creating plans to overtake them.

                            Job Requirements

                            • Excellent consulting, writing, editing (photo / text / video).
                            • Presentation and communication skills.
                            • 3-5 years of relevant experience at digital agency is a must.
                            • Fluency in English
                            • Adequate knowledge of web design & web development
                            • Knowledge of online marketing channels.
                            • Analytical and multitasking skills.
                            • Excellent Managerial skill.
                            • Previous experience in a similar digital marketing role.
                            • Experience of digital marketing at strategic and hands on operational level.
                            • Experience in Egypt marketing strategies.
                            • Relevant experience including CMS, SEO, PPC, e-marketing, social media and analytics
                            • Knowledge of current online marketing trends and best practice.
                            • Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement.
                            • Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Power Editor, Google Ad Words, Twitter Ads.
                            • Working knowledge of paid social tactics, bidding & optimization models, 3rd-party tracking, audience targeting, and ad formats.
                            • Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights.
                            • Exceptional attention to detail and organizational skills.

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