Marketing Manager - Consumer

Key Performance Indicators

• Ticket sales and leads generated for B2B activities
• Development of innovative PR, Partnership and ATL strategies and delivery of marketing campaigns, which support the Portfolio 365 objective, in line with key business objectives set by Portfolio Director
• Development of objectives with supporting KPIs and ensure regular reporting of activity, ensuring effectiveness is continuously evaluated
• Evolve brand identity and positioning of brands working with Portfolio Director and Event Manager
• Ensure campaigns delivered are on time and within budget, and meet expectations
• Development of presentations, communications plans, partnership engagement programmes, press releases
• Continual optimisation and maximisation of the budget.

KEY DIMENSIONS:

Main Duties & Responsibilities:

Planning and Strategy

• Develop a 365 communications approach for the Pop Culture portfolio which includes Middle East Games Con and Middle East Comic Con
• Development of the ticket strategy for Middle East Film & Comic Con, Middle East Games Con, and other Pop-Culture portfolio events
• Identify target universe and key segments within target universe
• Guide the team and develop working personas, value propositions and messaging for each of the key segments
• Build, guide the creation of, and execute annual show PR, partnerships and ATL strategy and plans in conjunction with Digital Director and Portfolio Director
• Translate complex concepts and business needs into simple, creative, and impactful scaled marketing programs
• Establish and track metrics and campaign analytics
• Manage the marketing budget
• Identify, with sales, short, medium and long-term marketing priorities that will advance business objectives, and align the appropriate resources to deliver against these goals
• Manage the creative roadmap and growth strategy with Portfolio Director
• Contribute to other team projects and initiatives, remaining flexible and willing to contribute
• Provide critical reporting to internal and external stakeholders
• Work closely with the Digital Director to ensure digital and non-digital opportunities are being maximised
• Creation and management of achievable timelines and budgets
• The Marketing Manager will be supported, in part, by the Video & Graphic Designer, and the Marketing Executive

Partner Management

• Develop the partnership marketing programme and manage day to day relationships with relevant media partners, content providers, educational partners, and others
• Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget
• Create a 12 month partner roadmap and ensure that all partnership opportunities are maximised and our obligations fulfilled to the highest standards
• Provide critical reporting to internal and external stakeholders

PR Management

• Grow the pop-culture media database and build strong relationships with key media throughout the year
• Responsible for the development of all PRLs, stunts, and PR activities aimed at reaching the target audience
• Responsible for management of the PR agency during projects and campaigns
• Responsible of accurately reporting on all activity and ensuring metrics are relevant to organisational goals.
• Recommend external suppliers and ensure adherence to contractual terms and delivery

ATL Management

• Development, management, and delivery of ATL campaigns and media plans
• Responsible for recommending media plans and working for find the most cost-effective solution which is aimed at maximising our advertising spend
• Innovating with creative campaign ideas, working with the Video and Graphic designer, to ensure a stand out ATL campaign, which is leveraged across digital&l