Marketing Executive - Consumer

JOB PURPOSE:

To work with the marketing manager and wider marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards, and digital products in line with agreed KPI's

JOB ACCOUNTABILITIES:

Key Performance Indicators

• Design and delivery of marketing campaigns in line with business objectives set out within the marketing plan
• Adherence to timelines and budgets
• Marketing KPI report

KEY DIMENSIONS:

Main Duties & Responsibilities:

PLANNING & CAMPAIGN MANAGEMENT

• Work with marketing manager and content executives to deliver outbound marketing campaigns and event websites in line with strategic objectives
• Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
• Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways of incentivising/monitoring offline channel performance
• Develop relationships with media, association, industry partners and social media influencers and sign contra agreements in line with campaign objectives. Coordinate with performance executive re deliverables for contras and partners once an agreement has been signed
• Raise PO’s and maintain budget trackers
• Appoint and manage external suppliers
• Based on previous performance, work with CRO, and digital marketers to develop website content to maximise relevant traffic and conversion
• Develop collateral (email, print, digital) as per the marketing plan
• In collaboration with the marketing manager, develop Content Calendar through designated channels (email marketing, social media, digital marketing, direct mail etc) to engage and convert relevant audience
• Maintain active social media channels (in line with market expectations) and maximise engagement and conversion from these channels
• Become part of a culture of testing and metrics-driven decision making in the team

ANALYSIS & INSIGHT

• As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports
• Share relevant insights with marketing manager to drive revenues or pursue new opportunities
• Analyse and report trends over time and use these insights to build more effective campaigns
• Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)
• Work with internal teams to ensure data governance and data management policies are adhered to
• Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI
• Use recommended campaign analytics dashboards daily to monitor performance
• Become part of a culture of testing and metrics-driven decision making in the team
• Share case studies with marketers within the team, division and Global Exhibitions

MARKETING EXECUTION

• Identify target universe and key segments within target universe
• Send timely, relevant communications through designated mix of channels and optimise the effectiveness of these channels
• Monitor and adjust campaign activity based on performance metrics
• Work with content marketers to deliver Content Calendar through designated channels (email marketing, social media, digital marketing, direct mail etc)
• Build, maintain and optimise product websites and work with internal support teams to make advancements and maximise conversion from the sites
• Manage and format any external files for import into the Informa database or fulfilment purposes
• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards

MARKETING INNOVATION

• Monitor and share new tre