Digital Lead - Consumer

Key Performance Indicators

Responsible for leading and delivering the short, medium and long-term digital strategy across the Pop Culture portfolio which should encompass (but not be limited to):

• Editorial strategy (i.e. strategic positioning. thematic focus, tone of voice)
• Content strategy (i.e.video, text, graphics, photography)
• Platform strategy (i.e websites, social media platforms, emails)

The strategy should be successful in delivering KPIs including (to be agreed with Portfolio Director):

• Significant increase reach (impressions / unique users / followers / email sign ups) across all platforms
• Significant increase in engagement across all platforms
• Direct and indirect revenue targets
• The strategy development process should account for the target audience(s), fan / client / audience experience, micro and macro regional and sector trends and factors, and other key situational analysis
• The Digital Director will be responsible for direct line management and development of the Video and Graphic Designer and the Marketing Executive (n.b. the Marketing Executive will have non-digital responsibilities with the Senior Marketing Manager)
• Responsible for management, optimisations and maximisation of digital budget

Main Duties & Responsibilities

LEADERSHIP

• Develop, drive and deliver the digital strategy across the Pop Culture Portfolio, ensuring an innovative approach and solution to the Pop Culture opportunities and challenges
• Manages team effectively ensuring team are focused and motivated
• Is a digital ambassador for the department, wider consumer group and Informa group, and leads digital adoption approach within the department team to ensure 100% of the Pop Culture division are digitally fluent within reason and context of their roles
• Works collaboratively across the department and wider support teams
• Stays ahead of the curve on digital developments and solutions and implements them into strategy

CREATIVITY & INNOVATION

• Leads and executes the creative vision (agreed with PD) in collaboration with the Pop Culture teams
• Constantly innovates in response to market trends, audience insights, digital developments and other macro and micro trends
• Responsible for identifying content opportunities for the brands to leverage to achieve goals
• Ideates and drives digital campaign strategies aimed at achieving ticket sales targets during event campaigns
• Takes an active role in the daily, weekly, monthly, quarterly and yearly editorial calendar
• Strong sense of editorial voice and news/content judgement
• Generates ongoing revenue generation ideas and executes this, with the aim at achieving department revenue targets
• Drives innovation through digital and cross-digital partners to optimise budgets and maximise partnership activity and brand relationships, as well as through new channel ideation, and digital partner exploration
• Collaborates with sales team / event managers to develop revenue driving opportunities

PROJECT PLANNING & MANAGEMENT

• Plans and executes the roll out of the digital strategy, to include key milestones, timelines and activities
• Plans activity annually, providing annual plan, as well as quarterly plans to be shared with Portfolio Director
• Manages and oversees the creative process for all digital activity
• Ensures all digital activity is completed on time / in a timely manner
• Regularly meets with Senior Marketing Manager and Digital Media Manager to align on advertising, marketing and digital plans, and shares these with Portfolio Director and Event Manager
• Flags any issues pertaining to delayed delivery, ahead of time, and looks at solving roadblocks in delivery
• Ensures ongoing management of all digital platforms

PERFORMANCE

• Works with Portfolio director to establish Key Performance Indicators (KPI’s) for digital, and monitor delivery against these, implementing corrective actions where required
• Respo