Product Manager

JOB CONTENT

Develop and Grow the Brand Franchise within GCC. Successfully amplify new launches and establish a profitable portfolio mix. Build Sustainable growth pillars and use their product, market and consumer expertise, to contribute towards continued growth for the brand and the consumer relationship.

KEY RESPONSIBILITIES

• Collect and analyze consumer and market insights and competition strategies to make recommendations to management
• Implement new launches, maintain growth in pillar products and animate core catalogue - Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
• Adapt communication material (imagery, digital, point of sale)
• Mobilise and work with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines - Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Manage PPP budget and ensure sales forecast accuracy
• Effectively prepare clear messages for senior management.
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
• Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)
• Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan.