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Job Description
- Help identify target audiences and plan media campaigns.
- Compare and negotiate rates, ad space, and airtime.
- Optimize plans and budgets according to the best media mix.
- Prepare schedules and adjust when needed.
- Experiment with new platforms and channels.
- Ensure ads are creative and displayed appropriately.
- Monitor costs and return on investment (ROI).
- Report to Marketing Manager and account manager with full analysis.
- Planned and Executed Digital Media plans.
- Developed strategies and hypotheses for media plans.
- Launching Campaigns on all different platforms including Facebook, Instagram, Twitter, Snapchat, LinkedIn, and Google AdWords products such as Google Display Network, Search-Engine Marketing, and YouTube.
- Tracking delivery and performance of all campaigns.
- Optimize the effectiveness of campaigns to improve the ROI and achieve better KPIs for the campaigns.
- Responsible for identifying the best mix of media channels with meeting the right targeted audience.
- Created presentations to highlight media strategies and results of campaigns.
- Giving training to clients on digital platforms and how to manage campaigns
- Consulting the AMs and Creative teams on best content and practices for Advertising.
- Maintained productive relationships with various Suppliers such as portals, online magazines, applications, websites, etc.
- Optimizing campaigns through CTR, Conversion rates & bid management.
- Analyzing Research data to find out the most effective media within allocated
Job Requirements
- Excellent understanding of how PPC fits into the wider area of digital marketing.
- Experience using tools such as Google Ad-words (Search and GDN) and Facebook.
- Experience with lead generation or cost per sale.
- Excellent command of the English language.
- Knowledge in key areas of marketing ( social media, content marketing)
- Strong analytical skills.
- Ability to think creatively.
- Excellent attention to detail.
- Ability to think strategically and develop innovative marketing strategies.
- Strong relationship building skills.
- Excellent communication skills
- Background experience: Real estate - E-Commerce - Applications
- Key Relationships:
- The creative team and Marketing Manager.
- Operation team.
- Social Media specialists and graphic designers.
- Account managers.
