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Job Description
- Conduct market research to find answers about consumer requirements, habits and trends.
- Conduct marketing strategy
- Develop ideas for creative marketing campaigns
- Liaise with external vendors to execute promotional events and campaigns
- Creation and publication of all marketing material in line with marketing plans.
- Planning and implementing promotional campaigns.
- Manage and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity
- Preparing online and print marketing campaigns.
- Monitor and report on effectiveness of marketing communications.
- Creating a wide range of different marketing materials.
- Working closely with design agencies and assisting with new product launches.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Analyzing potential strategic partner relationships for company marketing.
- Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
- Knowledge of analytics tools such as Google Analytics, WebTrends...etc.
- Developing and optimizing AdWords, Advertising, Facebook campaigns
- Best practices in online marketing trends and measurement.
- Publish advertising according to consumers’ behaviors.
- Maximizing company market share
Job Requirements
- BS/MS degree in marketing or a related field (MBA is preferred).
- Excellent written and verbal communication skills.
- Formal presentation skills.
- Organization, planning and strategic thinking.
- Experience in all aspects of developing and managing marketing strategies.
- Technical marketing skills.
- Problem analysis and problem-solving.
- Creativity.
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