Paid Search Executive - Jumia (Full time)

Main Responsibilities:

• Building and managing the paid search accounts
• Hands-On campaign implementation, maintenance, and monitoring across major search engines (Google, Bing etc.)
• Developing and maintaining relationships with internal stakeholders.
• Keyword research & grouping, creative writing, testing and landing page optimization.

Working with Paid Search Manager to ensure that:

• Campaigns / projects timelines, cost estimates, schedules and forecasts are accurately developed and adhered to.
• Campaigns are set up and optimized correctly, according to the brief and best practice.
• Campaigns are monitored daily and hit relevant targets
• Creating reports and presentation decks accurately as well as to the highest level of quality and integrity
• Provide regular results analysis, reporting and recommendations
• Update budget sheets on a daily, weekly and monthly basis
• Basic understanding of advertising tools such as Power Editor
• Optimizing paid search campaigns to achieve set KPIs and objectives.
• Providing budget, target audience, and buying model recommendations to stakeholders
• Developing post campaign analysis reports and providing analysis and optimization suggestions for clients
• Coordinating with the creative teams.