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Fashion Brand Manager

Markat Masr
Heliopolis, Cairo
Posted 5 years ago
259Applicants for2 open positions
  • 110Viewed
  • 1In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
  • Looking at the pricing of products and analyzing the potential profitability
  • Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts, and imagery
  • Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
  • Checking marketing copy
  • Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
  • Monitoring product distribution and consumer reactions through focus groups and market research
  • Co-ordinating the launch program to external customers as well as employees.

Job Requirements

  • Have an instinctive feeling about future product concepts
  • Have good analytical skills
  • Be a good listener, able to respond to results and consumer research
  • Be an excellent communicator, both verbally and in writing
  • Be able to work well with a wide range of people from different parts of the business
  • Be a team leader, able to inspire others
  • Be able to manage different projects at the same time
  • Be energetic and passionate about their product specialty
  • Be organized and methodical
  • Be able to work well under pressure
  • Have good presentation skills.

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JobsMarketing/PR/AdvertisingFashion Brand Manager