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Job Description
- Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
- Looking at the pricing of products and analyzing the potential profitability
- Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts, and imagery
- Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
- Checking marketing copy
- Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
- Monitoring product distribution and consumer reactions through focus groups and market research
- Co-ordinating the launch program to external customers as well as employees.
Job Requirements
- Have an instinctive feeling about future product concepts
- Have good analytical skills
- Be a good listener, able to respond to results and consumer research
- Be an excellent communicator, both verbally and in writing
- Be able to work well with a wide range of people from different parts of the business
- Be a team leader, able to inspire others
- Be able to manage different projects at the same time
- Be energetic and passionate about their product specialty
- Be organized and methodical
- Be able to work well under pressure
- Have good presentation skills.