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Job Description
Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:
- Overseeing and developing marketing campaigns
- Conducting research and analyzing data to identify and define audiences
- Devising and presenting ideas and strategies
- Promotional activities
- Compiling and distributing financial and statistical information
- Writing and proofreading creative copy
- Maintaining websites and looking at data analytics
- Organizing events and product exhibitions
- updating databases and using a customer relationship management (CRM) system
- Coordinating internal marketing and an organization's culture
- Monitoring performance
- Managing campaigns on social media.
