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Job Description
- Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
- Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization
- Conduct and present competitive analyses and market research
- Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
- Manage tools where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
- Translate ideas to actionable items that deliver business results
- Analyze, recommend and lead implementation of improvement initiatives
- Keep abreast with the latest trends and changes in UI/UX and digital marketing
- Identify industry trends and insights
Job Requirements
- Previous working experience as a Marketing Growth Hacker
- In depth knowledge of SEO factors and key algorithm updates
- Some knowledge of Web Design & Development is preferable
- Hands on experience with web analytics and A/B testing tools
- Domain expertise in UI/UX best practices
- Outstanding analytical and problem solving skills
- High standards of excellence and attention to detail