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Job Description
- Plan and effectively execute an integrated advertising program to enhance tenant sales and generate positive results for the overall success of the corporate.
- Plan and implement targeted consumer initiatives such as direct mail, shopper incentive programs, and email, social media and other appropriate advertising mediums.
- Plan and implement corporate special events including tenant coordination, entertainment, vendors, and value-added programs.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds.
- Increase the financial resources for coordinating effective marketing opportunities through sponsorships, trade-outs, partnership marketing and merchant involvement.
- Evaluate the effectiveness of key marketing activities in terms of sales results, consumer response, publicity value, tenant success and community support.
- Conduct and evaluate primary and secondary research, as needed, to evaluate program effectiveness, assist with planning, assess competition and be proactive in marketing efforts.
Job Requirements
- Bachelor’s degree
- MBA is a Must
- Ability to prepare a marketing budget
- Excellent organizational skills.
- +5 years’ experience In the same Filed.
- Strategic planning and thinking.
- Creativity and innovation.
