Product Manager - Brilique

Productmanager – Brilique

AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines, having 21 brands for the treatment of diseases in different therapeutic areas like Respiratory , Gastroenterology , Cardiovascular , Diabetes and Oncology. AZ is living a total transformation worldwide through a science-led innovation strategy.

In AstraZeneca we believe in the potential of our people and we'll develop you beyond what you though is possible. We make the most of your skills and passion by supporting you to see what you can achieve no matter where you start with us. As Product Manager , you will play a vital role in improving patient's lives.

The position holder is responsible for managing a product/ line of products in terms of developing and implementing general strategy, in addition to publications, conventions, budgeting and general positioning of the product/ line of products. He/she has to follow up closely the implementation of his/her plans and/or tactics and continuously monitor his/her products’ results versus the company objectives. He/she has to study in-depth and continuously his market needs and clearly define all the market growth drivers and opportunities. If you are inspired by the different possibilities to make a difference in patients' lives , Join Us.

Major Accountabilities

. Portfolio Strategic Impact & ROI

• Monitor market trends in the region and advise management of changes in competition, product availability or related matters.
• Assist in the development of marketing strategy and overall objectives.
• Develop and execute advertising and promotion tactics for assigned products.
• Monitor and analyze the effectiveness of promotional materials in the field to take remedial action where necessary.

• Assist in the management of budgetary responsibilities as necessary.

• Assist in the identification of new business opportunities through continuous assessment of market dynamics.

Brand Plan Implementation & Evaluation

• Assist in the direction of marketing activities for the achievement of short and long term business objectives, increased profit and market control.
• Co-ordinate the marketing objectives, policies and programs within the context of the overall corporate plan and where appropriate, recommend standards and set targets.
• Assist in the preparation of operations matters including market research, advertising, and promotion, distribution, pricing and selling.

Market Analysis & Forecasting

• Ensure that all strategy is underpinned by consumer research to determine needs of target audience.
• Ensure the use of effective forecast models and make recommendations for improvement as necessary.
• Contribute to market forecasting as necessary.
• Track and report on unit and value accomplishments versus the plan. Initiates remedial actions where necessary to achieve objectives.
• Monitor market place competitor product evolution as necessary.

Building Effective Business Partnerships

• Collaborate with other members of the Pharma Sales & Marketing leadership team to delivery competitive advantage.
• Communicate and co-ordinate promotional activities with sales management.
• Assist the sales force in product training and strategy orientation.
• Ensure the implementation of management plans for all KOLs to advance business partnerships.
• Develop sound business partnerships with all internal, external and global stakeholders.