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Job Description
- Driving digital quotes and sales via the digital media mix and managing all paid, organic and engagement traffic (SEO, PPC, Social, CRM etc.)
- Optimizing the website content using CRO techniques to maximize our media spend and conversion.
- Planning, managing and evaluating the strategy for the digital marketing team.
- Managing the digital media budget, reporting on and forecasting performance.
- Working with the creative agency to deliver creatives for performance campaigns.
- Managing the tracking and measurement setup, troubleshooting and fixing any bugs in the system.
- Reporting to the CEO and CFO on campaign and channel performance on a daily basis.
- Continuously analyzing and optimizing performance channels, campaigns, media mix and digital platforms.
- Setting effective KPI’s to measure the impact of the brand, sales and specific campaigns.
- Reporting on relevant KPI’s.
- Managing the Digital Marketing team, assessing training and development needs.
- Working with the Tech Team to ensure the website and consumer touch points are up to date and fully optimized.
Job Requirements
- At least 4 years’ experience working in a marketing management role
- Fluent English
- BS/MS degree in marketing or a related field
- Demonstrable experience leading and managing SEO, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools
- Experience in setting up and optimizing Google Ad words campaigns
- Highly experienced in using Google Tag Manager and Google Analytics
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Team leadership is required
- Skilled at planning, organizing, prioritizing and executing simultaneous projects and activities
- A creative thinker, you’ll need to think of fresh ideas to promote the brand
- Strong organisation and time management skills
