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Marketing Section Head - Food & Beverage

MOTHOL
Nasr City, Cairo
Posted 5 years ago
114Applicants for1 open position
  • 86Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

Brief:

An excellent job opening in an international group operating international brands in multiple markets,

The marketing section head for the F&B division is in charge of the complete planning, execution, monitoring, and reporting of the marketing activities conducted for multiple F&B brands. The brands are operated and located in remote markets, but the managing teams are located in Cairo

Main responsibilities:

  • Responsible for the development of annual marketing plans including any associated budget
  • Assist in setting the vision, positioning, marketing strategies for his/her Category/Brand. Pricing, Media, and Promotion strategies along with the marketing manager.
  • Develop and implement new product launches and promotions in coordination with R&D, Production, & Finance; measure the success of launches and draw a conclusion for future assortments and promotions.
  • Develops and leads the execution of brand plan activities (Advertising, activations, sampling, POS ... etc.) & modifies activities according to business/environment needs and brand performance whiles monitoring that brand guideline and budget are adhered to.
  • Lead market research efforts (retail audit, qualitative and/or quantitative) to understand consumers’ perception and behavior and formulate effective marketing strategies to ensure their brands receive maximum visibility and perform better than their competitors.
  • Effectively selecting the right suppliers, particularly the creative and research agencies and then take a lead in managing the relationships in ways that build volume and shares.
  • Any task as assigned by management/manager.

Job Requirements

  • Bachelors/Masters in Business Administration
  • Male
  • 5-7 years functional experience out of which 3 to 5 years should be in equivalent
  • Experienced in FMCG brand marketing
  • Minimum of 3 years’ experience gained within the marketing team in brand or customer marketing
  • Strategic thinker with proven experience in developing actionable brand insights from consumer and market data
  • Engaging and enthusiastic team player; strong on ideas and creating opportunities with a small budget
  • Strong influencing skills with evidence of managing key stakeholders effectively
  • Strong presentation and communications skills (written and verbal)
  • Highly organized and a solution thinker
  • Commercial acumen and proven budget management experience essential
  • Strong project management skills
  • Experience of managing multiple projects through the full project life cycle
  • Experienced in managing agencies in a range of marketing disciplines

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