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Job Description
Responsibilities :
- Build and execute social media strategy through competitive research, platform determination, and benchmarking and audience identification.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of a company’s social content
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players and coordinate actions.
Job Requirements
Qualifications :
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and a good understanding of major marketing channels
- Intimate understanding of Google Analytics, Facebook Insights, and data analysis as it relates to digital content publishing.
- Strong experience using an expert-level understanding of all major social media platforms, including Facebook, Instagram, Snapchat, and Twitter.
- Familiarity with and experience in SEO.
- Strong presentation and communication skills.
- Intimate familiarity with Grandex brands preferred. Desire to develop a strong understanding of an affinity for Grandex brands is required.
- A diligent work ethic. Content never sleeps.
- A sense of humor (you will be working with professional comedy writers).
