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Job Description
Gaining relevant work experience is a crucial first step towards becoming a tourism officer. You'll also need excellent interpersonal skills and a lively interest in the sector
- Tourism officers work for a range of employers, including public and private destination management organisations, public agencies or partnerships, and local authorities.
- At more senior levels, your job will involve strategic planning, particularly in local authorities.
- Produce and commission tourist information, including art work, and write press releases and copy for tourism guides and newsletters
- Set up and attend exhibitions and holiday shows
- Organize special and seasonal events and festivals
- Devise and plan tours and arrange itineraries
- Liaise with local operators, the media, designers and printers
- Manage staff, budgets and staff training needs
- Order products and services
- Provide funding and business advice and send e-newsletters to local businesses
- Develop e-tourism platforms, including websites, and construct business databases
- Write and present reports for committees
- Plan and write funding applications
- Work on product development
- Give talks to local parties, community groups and schools, and handle media inquiries
- Undertake market research with members of the public and visitors to particular attractions
- Carry out strategic planning and development, such as commissioning and/or producing tourism strategies and economic impact studies for implementation, or lobbying, devising and implementing marketing campaigns.
Job Requirements
- Job titles vary and you may also be known as a destinations manager or destinations management officer.
- The role is varied and may include many different types of work. Key areas include marketing, visitor management and the development of tourism products, services and facilities.
