Marketing Manager

• Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
• Identifying new customers.
• Supporting sales and lead generation efforts.
• Creating promotions with advertising managers.
• Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Compiling lists describing our organization's offerings.
• Developing and managing advertising campaigns.
• Organizing company conferences, trade shows, and major events.
• Building brand awareness and positioning.
• Evaluating and maintaining a marketing strategy.
• Directing, planning and coordinating marketing efforts.
• Communicating the marketing plan.
• Developing each marketing campaign from start to finish.
• Researching the demand for the organization's products and services.
• Evaluating competitors.
• Handling social media, public relation efforts, and content marketing.

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To be a successful hire, you will need prior experience with creating marketing campaigns and strategies, as well as online marketing and social media strategy. A bachelor's degree in marketing or business administration is a must.

Day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.