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Job Description
- The Digital Marketing Specialist will work collaboratively with our marketing team and our clients to develop KPI’s, analyze and optimize online marketing programs, as well as manages internal programs and external digital marcoms to achieve marketing goals most important of which is maximizing conversion and boost ROI of all marketing initiatives
- The right candidate will collaborate with the marketing team to create and deploy highly effective campaigns, including email campaigns, co-marketing opportunities, online advertising, SEM and more.
- The goal is to gradually achieve superior customer engagement, and brand loyalty, website traffic by strategically exploiting all aspects of the digital and social media marketing roadmap.
- Works with the marketing and product teams to execute against channel marketing campaigns and other digital marketing efforts using emerging technology, social media, email, newsletters, SEO and SEM.
Main Job Duties:
- Works collaboratively within the marketing team to execute internal and external marketing plans of digital products.
- Tasks include acquiring new subscribers and most importantly increase materialization and ROI on any digital initiative.
- Responsible for all-channel-marketing customer acquisition/sales.
- Identifies and executes through both existing and new forms of permission based marketing i.e., email, newsletters, RSS and
- Identifies emerging marketing trends and future opportunities to promote our clients business and their products and programs through existing and emerging channels.
- Track effectiveness and return of channel marketing campaigns and report on results to the marketing
- Capable of integrating overall marketing strategy and key messages onto the digital
- Brand focused and capable of delivering targeted messages that are in line with key communication objectives and deliver tangible results that are “on- brand”.
- Plan for rich and diverse content and its delivery using tools like Hootsuite and Social Report to manage multiple social media
- Create editorial calendars and syndication
- Develop and manage competitions and campaigns that promoted for our clients.
- Help in posting blog posts and articles.
- Create engaging multimedia content and/or outsource this
- Day-to-day management of social media platforms, including daily monitoring and engagement with fans across social media platforms including Facebook, LinkedIn, Twitter, Instagram, YouTube, etc.
- In charge of advertising, planning, execution, optimization and regular reporting, analysis and recommendations for more strategic communication plan that are in line with strategy and would expedite the achievement of the objectives under the supervision of the Director of Marketing.
- Sponsor ads, and come up with a relevant social media budget.
- Working with the copywriting team in creating, writing and editing a robust editorial calendar and strategic content for the Social Media platforms and website.
- Coordinate logistics and assist in onsite management of photography/video shoots for social media
- Develop and activate strategies and content that promotes presence at multiple offsite events, including industry trade shows, sponsorship events, etc.
- Partner & closely coordinate with various teams (Sales, outside contributors, PR, Industry partners, etc.) to ensure that our presence across the digital platforms and supports our business objectives, and that all published information is accurate.
- Monitor emerging digital and social media tools, trends.
- Graphic Design support for social media platforms.
- Create monthly recap reports utiizing analytics data from social media platforms and a variety of other data sources.
- Utilize tracking tools, along with analytical skills to measure the effect of each and every social media campaign.
- Come up with original ideas to create a buzz, high-engagement, and brand loyalty.
Job Requirements
- Must have 3+ years of experience in a professional Marketing, Communications, PR and Social Media role especially for travel & tourism industry field.
- Demonstrated strong verbal and written communication skills, while consistently meeting deadlines.
- Excellent English, verbal and written with the ability to communicate fluently.
- A second foreign language is a plus.
- Proficiency in Adobe Photoshop and Illustrator is a plus.
- Demonstrated creative skills, and adeptness for learning.
- Strong partnering and team-working skills.
- Ability to work independently and in a team environment.
- Proven self-starter and ability to balance multiple priorities.
- Strong social media / digital knowledge with an understanding and passion for emerging digital trends and technologies.
- Demonstrated computer proficiency in Microsoft office applications.
- Degree in Marketing/Communications, Public Relations, Journalism, English, Graphic Design or related field.
- Strong problem-solving skills.
- A solid understanding of the use of a full range of digital and social media platforms, particularly in relation to advertising/branding and customers as part of a 360-campaign.
- Strong editing and writing skills suitable for each platform, from knowing how to write a successful engaging content to use effective storytelling techniques.
- Creative skills for contributing new and innovative ideas.
- Organizational skills, with the capacity to priorities and work across multiple projects.
- The ability to work well under pressure and meet projects.
- Data analysis skills and statistical prowess to draw actionable insights.
- Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers.
- An eye for details and the ability to work accurately.
