Job Details
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Job Description
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media platforms, and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Design, build and maintain our social media presence
- Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
- Help identify target audiences and plan media campaigns
- Optimize plans and budgets according to the best media mix
- Ensure ads are creative and displayed appropriately
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate
- Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals
- Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
- Build, plan and implement the overall social media marketing strategy
- Manage, create an educational plan &train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all social media marketing channels
- Identify trends and insights, and optimize spend and performance based on the insights
- Overseeing social media accounts’ designs
- Measure ROI and KPIs
- Prepare and manage the digital marketing budget
- Manage and improve online content
- Monitor SEO and web traffic metrics
Job Requirements
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning, and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software (e.g. comScore)
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to details
- Critical thinking skills
