Job Details
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Job Description
- Tracks and reports social media metrics with an eye on optimization
- Leads monthly paid social ad performance monitoring and reporting
- Contributes to the creation and execution of digital and social ad strategy, development and analysis
- Implements digital audits, analyzes results, delivers initial findings and recommends strategies and approaches
- Works with marketing teams to develop conversion strategies, best practices and analysis for digital campaigns, across all channels, from emails to social and web
- Executes research related to social media platform and advertising updates, and new tools and applications
- Develop and deliver social media optimization (SMO).
- Stay current with social media trends and best practices.
- Research opportunities for new social marketing platforms and select adapt the current process
- Review and approve the content on a daily basis.
- Creating and managing monthly promotions
Job Requirements
- Competence running Facebook and Instagram ad campaigns in Facebook Ads Manager and different ads tools, as well as experience with Google AdWords and YouTube.
- Knowledge of SEO optimization tools and techniques
- Experience using Facebook Insights, Google Analytics and other analytics platforms
- Experience with e-commerce, display pay-per-click, and other developing channels a bonus
- Strong project management or organizational skills
Qualifications:
- 2-3 years of relevant work experience in digital and social media marketing with a focus on paid social and ads management
- Bachelor's degree in public relations, advertising, journalism, digital media or related field with course work/experience in marketing analysis referred
