Marketing Specialist

Responsible for working on the following applications :

• Google AdWords application
• Social Media applications
• Advertising web portals and online forums
• Generating leads from different projects managed by the company.
• Responsible for carrying out all aspects of online marketing through a range of different digital media.
• Planning and monitoring the ongoing company presence on social media
• Developing and managing digital marketing campaign
• Brainstorm new and creative growth ideas
• Manage all digital campaigns, including search engine marketing (Google Ad words and onsite search) online brochures & catalogs and other revenue generating promotional campaigns
• Overseeing the social media strategy for the company.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Provide creative ideas for content marketing and update website
• Writing informative and effective search engine optimized copy for any external postings.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Build, develop and market your designated brand and raise brand awareness.
• Translate the Brand Development Plan into a detailed and effective annual Marketing Plan in order to achieve the set growth targets.
• Coordinates and executes the Division approved on-going development and maintenance of Brand Architecture in order to establish the optimal strategic roles and relationship between the brand and its subordinate components, including brand line extensions, sub-brands, and endorser brands.
• In line with the approved plan and Budget, Conduct, monitor, analyze and evaluate Marketing Researches aiming at update information and capture insights about market volume, market segmentation, brand share, new consumer needs and wants, and competitive activities, and report findings to
• Participate in setting the Goals and objectives of the business plan in terms of monthly volume targets, market share targets, promotion calendar, and visibility plans.
• Conduct consumer and market research
• Handles consumer complaints working with manufacturing and quality to ensure satisfactory resolutions.
• Proposes new/innovative promotional tools, online initiatives, marketing events, and PR plans in order to build a strong consumer relationship to achieve brand growth objectives within the allocated A&P budget.
• Assists in the development, and testing of advertisement and the selection of effective media outlets.
• Create posts, calendars, and other schedules
• Prepare and manage timelines for marketing projects.
• Measure the success of various marketing campaigns.
• Create, handle, develop and track budget concerns related to marketing activities and related expenses.
• Oversees the relationship with sales, customer service, and operations to ensure interdepartmental coordination and sustain effective support of marketing programs.
• Analyses data regarding customer needs wants interests and problems.
• Expert in key areas of marketing (Social media, content marketing, email marketing, PPC, and SEM)
• Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
• Identify and establish contact with potential customers proactively through different channels.
• Providing clients with information about new promotional opportunities and current PR campaigns progress.
• Analyzing media coverage.
• Present company products/services for the target customers.
• Manage social media pages