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Social Media Specialist

Zumra Food
Cairo, Egypt
Posted 5 years ago
32Applicants for1 open position
  • 31Viewed
  • 8In Consideration
  • 0Not Selected
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Job Details

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Job Description

Social Media Specialist Responsibilities

  • Building and executing social media strategy through competitive and audience research
  • Setting up and optimizing company pages within each social media platform

Job Brief

  • We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.

What does a Social Media Specialist do?

  • The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
  • Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
  • You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

Responsibilities

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales etc)

Job Requirements

  • Knowledge of online marketing and a good understanding of major marketing channels
  • Positive attitude, detail, and customer oriented with good multitasking and organizational ability
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Fluency in English
  • High Education

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