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Job Description
Social Media Specialist Responsibilities
- Building and executing social media strategy through competitive and audience research
- Setting up and optimizing company pages within each social media platform
Job Brief
- We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.
What does a Social Media Specialist do?
- The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
- Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
- You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.
Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc)
Job Requirements
- Knowledge of online marketing and a good understanding of major marketing channels
- Positive attitude, detail, and customer oriented with good multitasking and organizational ability
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Fluency in English
- High Education
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