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Job Description
- Brainstorm and develop innovative content and campaign ideas that achieve marketing goals.
- Craft and curate visual assets to be shared across social channels, optimizing for engagement by channel.
- Write effective copy across multiple owned social channels.
- Manage day-to-day social content production, execution, and tracking.
- Be a steward of ESFIC’s brand and voice.
- Actively test, optimize, and evolve our social media strategy across channels.
- Collaborate with internal teams to make social media a key component of all campaigns.
- Research and understand how competitors use social media in a marketplace environment. Research new social media opportunities to reach our audience.
- Attend and cover ESFIC events as determined.
- Perform special projects and other duties as assigned.
Job Requirements
- Excellent communication skills and ability to communicate effectively to all levels of the organization both orally and in writing
- Ability to handle multiple priorities simultaneously
- Good problem-solving skills
- Ability to anticipate roadblocks and come up with alternative solutions quickly
- Results-oriented and enjoy finding creative ways to achieve marketing goals
- Work independently as well as in a team environment
- Work collaboratively with cross-functional teams
- Solid understanding of the organization's business operations and industry
- Strong aesthetic sense and an eye for social media specific art direction and photography
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