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Job Description
- Ensuring the brand identity and positive brand image is kept in all communication.
- Develop relevant content topics to reach the company’s target customers.
- Create, curate, and manage all published content (images, video and written).
- Lead Generation and user acquisition through different digital media channels.
- Measuring and reporting on the performance and results of all digital marketing campaigns.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Develop and implement campaign strategy plans.
Job Requirements
- At least 2 years work experience in relevant field
- Knowledge on/ interest in the educational landscape in Egypt, Middle East and worldwide
- Bachelor's degree from an accredited university or equivalent experience
- Excellent knowledge of Facebook, Twitter and other social media best practices
- Proven excellence in content creation and structuring
- Experience with doing audience and buyer persona research
- Hands-on experience with social media platforms and digital marketing campaigns
- Good understanding of social media KPIs
- Excellent English & Arabic skills both written and spoken
- Experience in running paid social campaigns (Facebook, Instagram, and Twitter etc.) and Google Ads.
- Experience in working with social and/or web analytics tools.
- Understanding of SEO and web traffic metrics
