Job Details
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Job Description
- Build and execute social media strategy through competitive research, platform determination, and benchmarking and audience identification.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
Job Requirements
- Experience executing successful social media campaigns
- Research and implement search engine optimisation recommendations
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)