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Job Description
- Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
- Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
- Conduct brainstorming sessions with a creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
- Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
- Present, or oversee the presentation of final concepts, and obtain approvals for deliverables
- Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
- Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
Job Requirements
- 1+ year of creative direction in an agency or corporate setting
- A Year of experience creating marketing/advertising campaigns from developing a vision and the messaging platform to overseeing production on time and budget.
- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
- Proven experience with concept development
- Highly skilled with leading a team of creative talent
- Strong creative vision with an understanding of business objectives
