Digital Marketing Specialist

Job Description:

The Digital Marketing Specialist has a strong grasp of marketing strategies and is a content and channel expert in social media, web communications, and e-campaigns. Reporting into the Director of Marketing, you will be responsible for the execution of digital marketing campaigns that drive Barito’s digital objectives. You have experience in Professional services and or have a technical background. You are also comfortable working with graphic design and can produce and oversee the creation of branded content. This is a fast-paced, goal-oriented job requiring the interpersonal and technical skills to bring innovation and inspiration to our team. Enthusiasm and positive attitude are essential for the role, helping you gain the trust of colleagues and external parties alike. We also offer a stimulating work environment, competitive salaries and a completebenefits package.

Job Responsibilities:

• Plan and execute all digital marketing, optimize searchable content, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify emerging trends, technologies and opportunities to grow in the digital space
• Generate, streamline, optimize, schedule and manage website
• Build target audiences and execute digital ads for google, LinkedIn, Facebook and other online applicable platforms
• Use and understand website and social analytics to measure results and develop and recommend future strategy
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Implementing and continuously enhancing marketing automation software
• Plan and track content marketing efforts from production to promotion of content
• Event planning for internal teams, clients and conference events
• Assists in the creation of effective corporate communication strategies that drive business results
• Manages internal/external social communications / newsletters / campaigns
• Maintain and assist with website updates and conversions
• Write posts and blogs for various internal and external communications channels.
• Support with the creation and maintenance of digital communication tools including email marketing systems and social media channels.
• Assist in producing video content and maintain video production schedule.