Digital Marketing Specialist

The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support the expansion and growth of the company services and products. This role requires an in-depth knowledge of TekSavvy products and market goals. Proficiency in graphics, web advertising, social media, and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.

• Develop, implement and manage our social media strategy.
• Define the most important social media KPIs.
• Manage and oversee social media content.
• Measure the success of every social media campaign.
• Stay up to date with the latest social media best practices and technologies.
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams.
• Monitor SEO and user engagement and suggest content optimization.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Hire and train others in the team.
• Provide constructive feedback.
• Owning and maintaining site analytics, metrics, and campaign reporting.
• In-depth knowledge of SEO and AdWords programs.