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Job Description
- Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
- Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverable.
- Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams, social networking landing pages, and mobile.
- Owning and maintaining site analytics, metrics, and campaign reporting. In depth knowledge of SEO and ad words programs.
- Presenting recommendations to Director of Marketing and Communications. Developing and coordinating multimedia packages.
Job Requirements
- 3-5 years of Experience in the same position
- Deep understanding of digital marketing and digital production.
- Proven experience delivering effective and innovative digital campaigns.
- Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
- Experience managing successful social media campaigns, and a solid understanding of social marketing.
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.