Digital Marketing Lead
PaySky -
New Cairo, CairoPosted 5 years ago41Applicants for1 open position
- 6Viewed
- 1In Consideration
- 0Not Selected
Job Details
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Job Description
- Create and update digital marketing strategies that will support the organisation to achieve its aims as part of the overall Marketing and Communications plan
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Use appropriate analytics to measure, evaluate and report against goals and performance of all digital marketing activity and plans
- Lead the development of the company website, devising strategies to drive online traffic and continuing to improve usability, design, content and conversion
- Lead the development of the social media presence
- Develop and manage digital marketing campaigns across multiple channels utilizing tools and techniques as appropriate including e-mail marketing, paid search, SEO and PPC
- Create high quality content for a range of online platforms which is optimized and consistent with the brand and tone of voice
- Work with external agencies when required to develop the online presence
Job Requirements
- Previous experience in a similar digital marketing role
- Relevant experience including CMS, SEO, PPC, e-marketing, social media and analytics
- Knowledge of current online marketing trends and best practice
- Experience of digital marketing at strategic and hands on operational level
- Excellent written English and proven design flair
- Team player
