- Experience Needed:
- More than 5 years
- Career Level:
- Job Type:
- Full Time
- Education Level:
- Bachelor's Degree at least
About the Job
- Formulated a brand communication strategy with new positioning based on a full U & A study.
- Developed a new social media strategy that focuses more on our epicenter target consumers, to increase consumer engagement with the brand.
- Developed a strategic relaunch plan for 2014 that communicates the new brand equity and positioning.
- Worked closely with media agency in developing media plan for the current TVCs by the end of 2013 to create more pull, while in parallel created more push through a retail & wholesale incentive scheme.
- Worked on creating 2 new TVCs for 2 segments “packs & cups” that falls in line with the new strategy.
- Created new brand guidelines for all our communication material (POSM, Outdoor & Social media), to ensure harmonization with the brand equity.
- Developed a full PR campaign to counteract the rumors around the brand.
- Completed business review for the Noodles category in Egypt.
More than 5 years
Bachelor's Degree at least
About this Company
Riyada was founded in 2005 as an Egyptian share holding company. Riyada’s core business principal is producing High Quality cheese to satisfy the customer needs in the Egyptian and Middle Eastern market.
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Riyada is the Arabic term for “excellence”. The name was...