Digital Marketing Specialist

Confidential Company - Heliopolis, Cairo

Applicants for
1 open position
Experience Needed:
More than 2 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
1 open position
About the Job

Job description

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Design, build and maintain our social media presence (Twitter, Facebook etc.).
  • Measure and report performance of all digital marketing campaigns and assess against goals.
  • Launch optimized online adverts though Google AdWords, Facebook, etc. to increase company and brand awareness.
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels.
  • Provide creative ideas for content marketing and update website.
  • Collaborate with designers to improve user experience.
  • Measure performance of digital marketing efforts using a variety of web analytics tolls (Google analytics’, web trends etc.)
  • Acquire insight in online marketing trends and keep strategies up to date.
  • Maintain partnerships with media agencies and vendors.
Job Requirements
  • Education: Bachelor degree in marketing or a related field
  • Experience: At least 2 year in similar position & has extensive experience in properties Digital Marketing
  • Age: Not less than 25 Yrs.

Personal qualification :

  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/ SEM, marketing database , email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g. Google Analytics, NetInSight, Omniture, web trends)
  • Working knowledge of ad serving tools (e.g. DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS and JavaScript development and constraints
  • Strong analytical skills and data – driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Good time management.
  • Good communications skills, written and verbal.
  • Accuracy and good attention to detail.
  • An ability to stay calm and tactful under pressure.
  • Self motivation.