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Job Description
- Drives the development and execution of direct-to- consumer marketing initiatives for the new products:
- DTC strategy development
- Creative/Message platform development and evolution
- Channel planning and placement of DTC and other micro marketing initiatives
- Patient education
- Leads the CRM efforts. This includes efforts to build a database and identify ideal contact stream based on segmentation (acquisition) as well as develop patient loyalty programs (retention-focused) post launch.
- Accountable for all Web and e-strategies and initiatives across the brand, including development of the consumer branded/non-branded websites. Lead to ensure internal collaboration and execution.
- Strategic alignment and execution integration.
- Partners with Customer Insight group in refining MR plan, and in establishing standardized, aligned performance metrics and ROI analytics.
- Leads effective budget planning and management for all DTC activities
- Direct management of 1-2 marketers
Job Requirements
- Dermatology experience is a MUST
- 5+ Years of Derma consumer marketing experience
- Prior experience with people management in marketing
- Experience in Customer Relationship Management (CRM) Marketing and/or other micro-marketing initiatives
- Digital/ e-marketing experience
- Experience in translating customer insights in to impactful business strategies and plans.
- Proven business acumen demonstrated through analysis, problem-solving and success measures
- Demonstrated ability to manage external agencies and vendors.
- Strong interpersonal, communication, and influencing skills and ability.