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DTC Manager

Macro Group
Sheraton, Cairo
Posted 5 years ago
25Applicants for1 open position
  • 12Viewed
  • 2In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Drives the development and execution of direct-to- consumer marketing initiatives for the new products:
    • DTC strategy development
    • Creative/Message platform development and evolution
    • Channel planning and placement of DTC and other micro marketing initiatives
    • Patient education
  • Leads the CRM efforts. This includes efforts to build a database and identify ideal contact stream based on segmentation (acquisition) as well as develop patient loyalty programs (retention-focused) post launch.
  • Accountable for all Web and e-strategies and initiatives across the brand, including development of the consumer branded/non-branded websites. Lead to ensure internal collaboration and execution.
  • Strategic alignment and execution integration.
  • Partners with Customer Insight group in refining MR plan, and in establishing standardized, aligned performance metrics and ROI analytics.
  • Leads effective budget planning and management for all DTC activities
  • Direct management of 1-2 marketers

Job Requirements

  • Dermatology experience is a MUST
  • 5+ Years of Derma consumer marketing experience
  • Prior experience with people management in marketing
  • Experience in Customer Relationship Management (CRM) Marketing and/or other micro-marketing initiatives
  • Digital/ e-marketing experience
  • Experience in translating customer insights in to impactful business strategies and plans.
  • Proven business acumen demonstrated through analysis, problem-solving and success measures
  • Demonstrated ability to manage external agencies and vendors.
  • Strong interpersonal, communication, and influencing skills and ability.

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