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Group Product Manager - CVS

AstraZeneca
Cairo, Egypt
Posted 5 years ago
59People have clicked1 open position
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Job Details

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Job Description

Portfolio Strategic Impact & ROI

  • Monitor market trends in the region and advise management of changes in competition, product availability or related matters.
  • Assist in the development of marketing strategy and overall objectives.
  • Develop and execute advertising and promotion tactics for assigned products.
  • Monitor and analyze the effectiveness of promotional materials in the field to take remedial action where necessary.
  • Assist in the management of budgetary responsibilities as necessary.
  • Assist in the identification of new business opportunities through continuous assessment of market dynamics.

Brand Plan Implementation & Evaluation

  • Assist in the direction of marketing activities for the achievement of short and long term business objectives, increased profit and market control.
  • Co-ordinate the marketing objectives, policies and programs within the context of the overall corporate plan and where appropriate, recommend standards and set targets.
  • Assist in the preparation of operations matters including market research, advertising, and promotion, distribution, pricing and selling.

Market Analysis & Forecasting

  • Ensure that all strategy is underpinned by consumer research to determine needs of target audience.
  • Ensure the use of effective forecast models and make recommendations for improvement as necessary.
  • Contribute to market forecasting as necessary.
  • Track and report on unit and value accomplishments versus the plan. Initiates remedial actions where necessary to achieve objectives.
  • Monitor market place competitor product evolution as necessary.

Building Effective Business Partnerships

  • Collaborate with other members of the Pharma Sales & Marketing leadership team to delivery competitive advantage.
  • Communicate and co-ordinate promotional activities with sales management.
  • Assist the sales force in product training and strategy orientation.
  • Ensure the implementation of management plans for all KOLs to advance business partnerships.
  • Develop sound business partnerships with all internal, external and global stakeholders.

Job Requirements

Essential Skills required:

Scientific Knowledge

  • In depth knowledge of competitor & brand knowledge
  • Knowledge of product pipeline
  • Market insight
  • Policies and process knowledge

Planning & Organization

  • Territory planning
  • Project management
  • Meeting organization
  • KOL management
  • Policies and process knowledge

Communication Skills

  • Face to face communication skills
  • Group Presentation & training skills
  • Expert Group facilitation and moderation skills
  • Negotiation skills

Strategic Partnering

  • Provide strategic input and thought-leadership cross functionally – Brand Strategy.
  • Internal training
  • Business Acumen

Leadership & Coaching

  • Coaching in call and group meetings
  • Team management
  • Performance management
  • Recruitment & interviewing
  • Talent Management

Essential Experience required :

  • Minimum 3 years of experience as product manager within the pharmaceutical industry and minimum of two year experience as group product manager in a multinational company
  • Pharmacy , vet or medical background
  • Fluency in English language

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