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Job Description
- Provide analysis, reporting and insights on cross-channel campaigns and brand performance, often making recommendations for adjustment to marketing campaigns in-flight
- Support with insights and technical recommendation to insure having the right campaign reach and campaign effectiveness.
- Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences
- Measure marketing effectiveness and value of media and web personalization campaigns, and present actionable insights and recommendations based on data results
- Leverage data to gain insight into trends, user experience and behavior in order to drive the appropriate digital marketing, mobile and social strategies
- Advise the Digital Category Lead, Insight Specialist and CRM Lead on how to optimize their data quality, increasing value to be leveraged for future usage
- Expert and go-to person on Adobe Analytics and Adobe Target towards brands and brand execution teams
- Coordinate the execution of tests, analyze test results for presentation to stakeholders and do in-flight reporting on the performance
- Data analysis of ad hoc requests
- Suggest experience optimization for specific audiences (i.e. serving different content variations per audience to see what works best)
Job Requirements
- Has 3+ years of experience in marketing analytics
- Knowledge of Digital Marketing campaigns and how segmentation is applied in practice within data driven marketing environments
- Experience in data analysis techniques and use data visualization techniques to tell a story and be able to articulate findings to senior business stakeholders
- Experience working with reporting, analysis and visualization software (eg Tableau), including Adobe Analytics
- Advanced Excel user
Experience working with website optimization tools for A/B and multivariate Testing, including Adobe Target - Experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social
- Experience driving business value from consumer insight
