Digital Marketing Specialist
Progress -
Nasr City, CairoPosted 5 years ago40Applicants for1 open position
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Job Details
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Job Description
Responsible for developing the strategy used in marketing a company's product online through putting together various online promotions and e-mailing campaigns to get their company's message out, and also by performing consumer research to discover other ways of reaching customers by way of the Internet.
- Design digital media campaigns aligned with business goals.
- To increase brand awareness, promote company products or services and to drive prospects to conversions.
- Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts).
- Effectively communicate through appropriate technology platforms.
- Initiate effective marketing campaigns online, and to translate business goals into successful marketing campaigns.
- Expert at evaluating the needs of the consumer market, and will understand how and where to acquire knowledge about consumer trends and demands.
- Maintain a strong online company voice through social media.
- Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
- Suggest and implement direct marketing methods to increase profitability.
- Stay up-to-date with digital media developments.
- Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM).
- Know how to plan, create and implement a marketing strategy.
- Understand the key measurement tools available.
- Stay current in marketing trends and news e.g. Google updates and changes in algorithms.
- Communicating the customers feedback with the management & sales through effective reports.
Job Requirements
- Bachelor or license degree.
- Experience of 1-3 years in the same position.
- Knowing the basics of Marketing.
- Very good command of English.
Competencies:
- Communication & presentation skills.
- Mix of creativity & analytical thinking: Ability to make creative campaigns— using analytics to inform future strategies..
- Objectivity: A marketer who can separate themselves from their work will navigate with an objective eye that can focus on what actually works — not just what they hoped would work.
- Technology: Basic design skills such as HTML –CSS, Photoshop, well understanding of wordpress.
- Experience: with paid social media ads & Analytical skills of different social media channels.
