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SEO Specialist

TopLine
Nasr City, Cairo
Posted 5 years ago
6Applicants for1 open position
  • 4Viewed
  • 2In Consideration
  • 0Not Selected
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Job Details

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Job Description

Main Job Duties:

  • Optimizing copy and landing pages for search engine optimization
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities
  • Researching and implementing content recommendations for organic SEO success
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on the newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Job Requirements

  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field
  • Dealing with the google webmaster

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