Assistant Brand Manager Coke
Job Details
Skills And Tools:
Job Description
Job Description Summary:
Assist in the development and implementation of the brand strategies and the big bets initiatives that will drive brand health amongst and market share.
Assist in managing and build the Brand to achieve targeted volume, share, and contribution and image results.
Assist in analyzing all feasible brand/ category opportunities in order to strengthen the brand.
JOB SUMMARY
Assist in the development and implementation of the brand strategies and the big bets initiatives that will drive brand health amongst and market share.
Assist in managing and build the Brand to achieve targeted volume, share, and contribution and image results.
Assist in analyzing all feasible brand/ category opportunities in order to strengthen the brand.
KEY DUTIES / RESPONSIBILITIES
Analysis:
Assist in developing a superior knowledge of the consumer; customer; system value chain; key competitors and relevant environment (legal, natural, technological, political, economic).
Assist in identifying and capture opportunities to grow the brand profitably.
Conduct regular Brand Health Analysis & Action Plan.
Closely follow up innovation trends.
Planning:
Assist in developing brand strategy along with Sr. Brand / Group Brand Manager.
Source new and special ways to increase relevance of our products to the consumer through innovations i.e. in pack sizes, label design, promotions that enhance the purchase decision.
Assist in ensuring strategic brand communications (including advertising, promotion and media plans). Follow up on Brand investments including ad production, brand development and research.
Implementation:
Implement agreed and approved marketing activities, promotions, consumer activations in the region with excellence, On Time.
Closely monitors the performance of market activities, and make fact based recommendations for improvement, corrective action and implement with success the agreed recommendations.
Assist (Sr.) Brand Manager in leading creative agencies to ensure appropriate communication materials (e.g. tv, radio, print, POP) are developed.
Manage and lead activation/promotion agencies and other third parties and collaborate with other departments (Finance, Technical, , Operation Marketing Managers) for executing brand plans in with excellence and evaluating results and learning.
Develop detailed CPS for each project and ensure timely delivery of each step by related parties.
Coordinate with cross functional teams to ensure effective and efficient implementation of the agreed activities, follow and evaluate the market execution, refine the execution plan (if needed) and analyze the results.
Co-ordinate and analyze research studies required for effective brand management.
Control:
Follow up on brand success measures.
Monitor brand performance and take corrective action if necessary.
On-going review of the competitive activation and presence.
DME control: ensure expenditures are in line with the budget and submitted claims are legitimate and in accordance with the defined policies.
COMMUNICATION COMPLEXITIES
Brand Manager
Sr. Brand Manager
Region Marketing Manager
Bottlers Trade Marketing Team
Advertising & Media & Activation & Brand PR Agency
Technical Team within Task forces
Finance Team
Egypt Marketing Manager and brand teams nature and Purpose of Interaction
Daily planning, alignment on initiatives execution, and update on progress of key projects.
Monthly, Alignment on Brand communication plans.
Quarterly update on business progress, results and issues concerning Retail Audit and B3.
Monthly, key initiatives alignment, Operational and Executional details/issues, as well as budget allocation agreements.
Monthly, alignment on charter projects or local key big bet initiatives if involved in.
Daily, Development and implementation of key initiatives.
Weekly, analysis on key business indicators and customized research results.
Quarterly update on joint programs and performance review.
Daily, Development and implementation of key initiatives.
ANALYSIS
Assist in understanding the changing consumer, market and competition dynamics and together with the Brand Manager and Marketing Manager translating these insig
Job Requirements
RELATED EXPERIENCE REQUIREMENTS/ QUALIFICATIONS
Minimum:2- 3 years Brand Management Experience
EDUCATIONAL REQUIREMENTS
University/Bachelor's Degree
Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola. ?
Curious
Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.
Empowered
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.
Version 1.0, 2.0, 3.0
Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.
Inclusive
Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough. We need genius.
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