Digital Marketing Analyst

Main Job Duties:

• Analyzing campaigns qualitative data into recommendations and plans for revising the campaigns.
• Fluently analyze and report on website performance, ad campaigns, and using a variety of analytics dashboards.
• Continuously improve by capturing and analyzing the appropriate data/metrics, insights and best practices, and then acting on the information ( social analytics tools knowledge).
• Assist in the creation of digital marketing plans designed to drive traffic, increase conversion, and grow revenue.
• Compile reports for management showing results.
• Responsible for providing regular campaign analysis and optimizations using a defined set of KPIs.
• Designing and delivering advanced analytical models to answer critical digital marketing-oriented business question.
• Tracking marketing campaigns performance through standard and ad hocanalyses helping the business for moving forward.
• Provide in-depth reporting of campaigns and other integrated
  marketing activities.
• Identify and interpret key drivers behind marketing activities and deliver insights to optimize efficiency of spend and performance.