Digital Marketing Executive
Onemena -
Nasr City, CairoPosted 5 years ago21Applicants for1 open position
- 20Viewed
- 5In Consideration
- 13Not Selected
Job Details
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Job Description
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights within the budget.
- Brainstorm new and creative growth ideas.
- Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
- Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights
- Generate marketing qualified leads within panned (CPL) and conversation rate
- Develop brand presence through digital marketing channels
Job Requirements
- Very good Microsoft Office proficiency.
- Demonstrable experience leading and managing SEO/SEM, Marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends) Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Ad words campaigns