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Job Description
- Build, plan and implement the overall digital marketing strategy
- Advising on paid media efforts to ensure everything hums along and we always have the right creative at the ready, translations, and keep pushing for better results. You have a geeky/analytical side that likes A/B testing and enjoys figuring out what works and why.
- Develop all digital marketing plans including SEO/SEM, email marketing, social media, and online advertising campaigns
- Plan, create and manage the paid ads and digital campaigns
- Oversee the development of e-marketing content and exploration of sales channels
- Research and forecast future sales and performance trends
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Creating consistent, meaningful content on all social media platforms, including writing, and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Managing a high volume of daily social media posts.
- Identify target audiences and plan media campaigns
- Working on media buying.
- Optimize plans and budgets according to the best media mix
- Measure ROI and KPIs
- Prepare and manage the digital marketing budget
- Lead, supervise and motivate members of the digital marketing team
- Research competitors of customers and provide suggestions for improvement
- Keep abreast with industry and market trends and best practices
- Devise methods and techniques for measuring customer satisfaction.
Job Requirements
- Pharmacy/ Medicine/ Dentist/ Veterinary/Science (preferably)
- Derma Experience is a must
- 7+ years of experience in a relevant digital marketing role including delivering performance-based campaigns with lead generation KPIs
- Creative thinker and agile problem-solver able to quickly suggest and deliver new campaign strategies based on expertise and data-driven insights
- Excellent ownership skills and high level of drive and initiative and a true self-starter
- A team-builder and collaborator. Evidence of an outstanding ability to build strong, durable communities and networks
- Proven project management skills and ability to handle multiple projects at a time, large and small. Well-organized and attentive to detail. Hands-on experience managing multiple agencies
- Superlative oral and written communications skills, with a demonstrated record of writing communications materials (messaging, Q&A, statements, etc.) in English.
