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Job Description
- Create weekly/monthly and quarterly social media platform plans based on marketing strategy.
- Creative social media platform content regarding marketing plan.
- Develop, implement and manage multiple social media platforms.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
- Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content
- Up-to date with social media trends and best practices.
- Create editorial calendars and syndication schedules.
- Set specific objectives and report on ROI.
- Monitor SEO and web traffic metrics.
- Perform research on current benchmark trends and audience preferences.
- Remove, manage and report any inappropriate problems.
- Maintaining social media presence across all digital channels.
- Brainstorm new and creative growth strategies.
- Manage the relationship with our Affiliate Marketing partners.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
- Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
- Executing campaigns across a variety of platforms, including Facebook, YouTube, Twitter and LINKED IN.
- Implement best practices for copy, creative, and audience targeting with oversight from Director of Paid Strategy.
- Collecting and evaluating customer feedback data.
- Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them.
Job Requirements
- Advanced Google Analytics skills.
- Excellent understanding of digital marketing concepts and best practices
- Solid experience in Facebook Ads
- Strong written and verbal communication skills
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Creative
- Experience in setting up and optimizing Google Adwords campaigns
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills