Brand Manager (Food Industry / FMCG)

• Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally.
• Develops the Marketing & Brand management strategy to support top line & bottom line growth & foray into new segments and innovative products for the Organization.
• Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place and promotion for the Organization.
• Assumes overall responsibility for Brand Activation.
• Ensures coordination with sales department to implement & monitor all marketing initiatives for the Organization.
• Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

Strategic:

• Scans the business environment to explore options for revenue generation from new and existing consumers.
• Drives the formulation of marketing strategy of encompassing the Organization.
• Understands the strategic business requirement of the organization based on the organization growth focus and strategy.

Operational:

• Develop strategies into detailed marketing plans and executions.
• Supports all clusters towards ensuring meeting the dynamic consumer needs across all markets.
• Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.

Financial:

• Develops Annual Plans & Budgeting for the brand and monitors the expenditure.
• Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.
• Strives to increase return on expenditure on advertisement & brand endorsement