Channel Marketing Lead Engineer

Power Products basket involves the LV circuit breakers protection and conventional motor starter offers in addition to LV Panels and busway. Power Products, as the leading Division for Panel Builders channel globally. Our Mission is to establish a long-term relationship with concerned channels to simplify and digitize their journey with Schneider Electric and their customers to ensure profitable growth.

Job Overview:

You will be responsible for developing and implementing channel marketing strategies to drive sales and increase market share. You will collaborate with internal teams, channel partners, and distributors to optimize marketing initiatives and ensure effective channel communication. Your goal will be to enhance brand visibility, promote product adoption, and maximize revenue through various distribution channels.

Responsibilities:

1. Develop and execute channel marketing plans aligned with overall business objectives and sales targets.

2. Collaborate with cross-functional teams, including sales, product management, and marketing, to align channel marketing efforts with overall marketing strategies.

3. Conduct market research and competitive analysis to identify channel opportunities and develop effective channel marketing programs.

4. Build and maintain strong relationships with channel partners, distributors, and other stakeholders to drive mutual success.

5. Provide guidance and support to channel partners in implementing marketing programs, including co-marketing initiatives, promotions, and campaigns.

6. Monitor and analyze channel performance, including sales data, market trends, and partner feedback, to identify areas for improvement and optimize channel marketing strategies.

7. Manage channel marketing budgets and allocate resources effectively to achieve marketing goals.

8. Stay updated on industry trends, market dynamics, and emerging channel marketing best practices to drive continuous improvement and innovation.

1. Bachelor's degree in engineering

2. Proven experience in channel marketing, partner marketing, or related roles, preferably in a B2B environment.

3. Strong understanding of channel management, distribution strategies, and partner ecosystem dynamics.

4. Excellent communication and interpersonal skills to build relationships and collaborate effectively with internal teams and external partners.

5. Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.

6. Strategic thinking and problem-solving skills to develop effective channel marketing strategies and overcome challenges.

7. Proficiency in marketing tools and technologies, including CRM systems, marketing automation platforms, and analytics tools.

8. Strong project management skills with the ability to manage multiple initiatives and meet deadlines.