Job Details
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Job Description
- We are looking for an experienced Marketing & Communication Manager with a fitness business background to help us build our brand and raise brand awareness.
- You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
Responsibilities:
- Analyze brand positioning and consumer insights.
- Shape and communicate our vision and mission.
- Translate brand elements into plans and go-to-market strategies.
- Manage a team of marketing people working on brand initiatives.
- Lead creative development to motivate the target audience to “take action”.
- Establish performance specifications, cost and price parameters, market applications and sales estimates.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
- Monitor market trends, research consumer markets, and competitors’ activities.
- Oversee new and ongoing marketing and advertising activities.
- Monitor product distribution and consumer reactions.
- Devise innovative growth strategies.
- Align the company around the brand’s direction, choices, and tactics.
Job Requirements
Requirements:
- Proven working experience as a Marketing manager or associate brand manager.
- Experience in sports and fitness business.
- Being an Ex-athlete is a great plus.
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Experience in identifying target audiences and devising effective campaigns.
- Excellent understanding of the full marketing mix.
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers.
- Outstanding communication skills.
- Up-to-date with the latest trends and marketing best practices.
- Degree in marketing or a related field.