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Marketing Research Analyst

Alnafitha
Zamalek, Cairo
Posted 5 years ago
40Applicants for1 open position
  • 22Viewed
  • 3In Consideration
  • 1Not Selected
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Job Details

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Job Description

We are hiring a Marketing Research Analyst to lead the management process across several marketing technology systems, supporting the marketing team’s overall operations. You will work to create scalable processes that ensure best practices in leading nurturing and database management and analysis. You will also conduct complex data analysis and create naming conventions that boost our efficiency and focus and inform our strategy.

Responsibilities:

  • Manage technical aspects of key marketing systems (marketing automation, CRM, data services, and lead management processes across those systems).
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Create and maintain metrics reports on marketing and sales activities that detail their effectiveness and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Monitor and maintain data quality within the marketing database.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Gathering customer information through profiling campaigns for assigned market/s
  • Researching and understanding companies' structures, organizational charts and business lines
  • Building a relationship and achieving a high level of collaboration with Business Development Consultants
  • Co-ordinating and supporting Marketing and Sales Teams across various sales and campaigns
  • Identifying and report data quality issues that must be corrected in the source system
  • Ensure lists consolidation throughout the profiling process
  • Highlighting the areas within the system suffering from the most serious and/or numerous data quality issues
  • Develop lists of prospects from city and telephone directories and other public records
  • Schedule appointments for sales staff to meet prospective customers
  • Calls prospective customers in designated market area to qualify leads and explain type of product offered
  • Building & developing Customers Surveys in order to ensure Customer Satisfaction
  • Identifying issues that may be the result of bad user input or errant system interfaces
  • Reporting on results at the end of every specific campaign

Job Requirements

Requirements:

  • BA/BS or equivalent working experience.
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Technically capable but with excellent communications skills, along with the desire to improve processes.

Personal Characteristics

  • Having a good interpersonal and communication skills
  • Being able to work on their own or in a team
  • Being able to work to tight deadlines
  • Handling many tasks & responsibilities
  • Understanding of Traditional and Digital Marketing principles.
  • Excellent knowledge of social media platforms and approach for business.
  • Must have great creative energy and a positive attitude.
  • Ability to maintain composure during stressful situations
  • Eagerness to learn a lot and evolve in a dynamic, fast-paced environment
  • Previous Experience in Saudi Market is a Plus

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