Digital Marketing Specialist

Appgain -
Dokki, GizaPosted 3 years ago

42Applicants for1 open position

Job Details

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Plan, test, and execute marketing campaigns
Seek out and develop new marketing opportunities
Manage social media marketing (Facebook, Twitter, etc.)
Manage paid mobile search and display advertising
Run campaigns utilizing growth hacking, A/B and multivariate testing
Execute ongoing coordination of external and internal teams around marketing initiatives
Having creative and good presentation skills
Know how to plan, create and implement a marketing strategy
Understand the key measurement tools available
Developing social presence and advocating brands effectively
Stay current in marketing trends and news e.g. Google updates and changes in algorithms
Fully responsible for the day to day Campaign Optimization based on Analysis of Campaign Performance, including Bid/Budget Management and Landing Page Analysis
Performance analysis
Contributing to continuous improvement by proactively assessing the latest digital practices and methodology.
Plans, manages and executes Paid Search/Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and management
Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance to venture goals.
Monitor ROI and KPI

A talented digital marketer with at least 1-3 years experience is required for immediate hiring

Bachelor’s Degree in Marketing, Communications, or another related discipline
1-3 years experience in marketing, with at least one year spent solely in the mobile app marketing space
Demonstrated success in marketing a mobile application
Strong analytical skills, with experience using analytic tools like Google Analytics, Flurry or MixPanel
Data-driven direct ROI performance reporting/analysis -
Expertise in campaign optimization tactics for CPA, CPC, CPI and revenue sharing models
Technical SEO and SEM- Experience with App Store Optimization
Passion for mobile and app industry
Excellent verbal and written communication skills
Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)